Category Archives : Trademarks

What is a Trademark and How Do You Register One?

On May 30, 2017, Posted by , In Trademarks, With No Comments

What is a Trademark? A trademark is any word, phrase, symbol, or design that ascertains and differentiates the source of goods or services of one trader from those of their competition. Registered trademarks come with the exclusive right to the use of that mark, as well as the right to…

Why you must do these searches before your register your Australian trademark

On April 12, 2017, Posted by , In Trademark Registration,Trademarks, With No Comments

Why searching for your trademark can be key to your business success You’ve spent hours dreaming about and planning your business. From a new product or service to a rebranded logo. The time, money and effort invested into this have been considerable. But before you go ahead and launch, there’s…

Why Australian businesses need to protect their trademark in New Zealand

On March 14, 2017, Posted by , In Trademarks, With No Comments

Trademark protection for Australian businesses in New Zealand Australia and New Zealand have had close ties and economic relationships for years. For many Australian companies wanting to expand, the close geographic proximity and similar cultures make New Zealand an attractive proposition. For the most part, trademark registration is specific to…

Can you use someone’s trademark in a Google AdWords campaign?

On February 28, 2017, Posted by , In Trademarks, With No Comments

Can you use someone’s trademark in a Google AdWords campaign? Many businesses now use Google to market and promote their goods and services. From giving attention to organic search results via Search Engine Optimisation (SEO) to paying for AdWords campaigns. Have you ever typed your trademark name into Google and…

How to overcome a lack of distinctiveness trademark objection

On February 16, 2017, Posted by , In Trademarks, With No Comments

How to overcome a lack of distinctiveness trademark objection Have you have received a lack of distinctiveness trademark objection from IP Australia? This will occur if your trademark is not capable of distinguishing the nominated goods or services from another trader’s similar goods or services. After receiving this sort of…

How to protect trademark rights in China

On December 9, 2016, Posted by , In Trademarks, With No Comments

As Australia’s largest trading partner and with a population of 1.4 billion people, China offers immense opportunities for Australian businesses. While China offers many benefits for business and manufacturing, there is also the unfortunate reality that infringement of trademark and intellectual property can happen. Before you expand your business into…

How to respond to an adverse trademark application

On November 25, 2016, Posted by , In Trademarks, With No Comments

As a business owner you know how important it is to protect your brand. But what happens after you have submitted a trademark registration application to IP Australia and you receive a letter stating there are problems with your application? If your trademark application has been deemed unfit for registration,…

Suspect you have an IP breach? Essential strategies to enforce your IP rights in Australia

5 things to remember when registering a trademark

On September 22, 2016, Posted by , In Trademarks, With No Comments

Registering a trademark can be crucial to your business success. And while the application process to register a trademark appears straightforward, it’s helpful to keep the following points in mind. 1 Ensure that your trademark is a trademark By definition a trademark is a sign that one trader uses to…

IP Australia announces new fees for trademark registration

On September 12, 2016, Posted by , In Trademark Registration,Trademarks, With No Comments

IP Australia announces new fees for trademark registration The Australian Intellectual Property Office has announced a new fee structure for Intellectual Property services in Australia. This change of fee structure will align Australia with other international IP Offices.   The Australian Trademarks Office new fee structure for trademark registration and…

The use of “Kylie” as a trademark: Kylie Minogue V Kylie Jenner

On August 26, 2016, Posted by , In Trademark Infringement,Trademarks, With No Comments

The use of “Kylie” as a trademark: Kylie Minogue V Kylie Jenner When news broke that Kylie Minogue began opposition proceedings against Kylie Jenner’s application to trademark the name “Kylie”, it highlighted the importance of being vigilant about trademark protection. During April and November 2015 Kylie Jenner through her company Kylie…

Could your trademark application be vulnerable?

On August 15, 2016, Posted by , In Trademark Application,Trademarks, With No Comments

Could your trademark application be vulnerable? How a successful opposition can be made on bad faith grounds Thinking about registering a trademark in Australia? A search of trademark databases will give you an indication of what trademarks are already pending or registered and whether they are similar to your trademark….

Read this before you use your own name as a brand or trademark

On July 29, 2016, Posted by , In Trademark Registration,Trademarks, With No Comments

The hidden costs of not knowing about trademark, brand and intellectual property registrations

The hidden costs of not knowing about trademark, brand and intellectual property registrations What all small business owners and start-ups in Australia must know. When you started your business, you invested time, effort and money on: website design, branding, finance, and marketing. Anything in the ‘legal area’ like trademark, brand…

Trademark registration in Australia

On June 1, 2016, Posted by , In Trademark Registration,Trademark Registration in Australia,Trademarks, With Comments Off on Trademark registration in Australia

Trademark registration in Australia 7 ways Quick Off The Mark® provides a cost effective and efficient trademark registration for start up and small business owners  You know that trademark registration as a small business owner or startup is important, but let’s face it, the legal side of business can mean…

5 things you must know about opposing trademarks in Australia

On May 17, 2016, Posted by , In Trademarks, With Comments Off on 5 things you must know about opposing trademarks in Australia

Opposing trademarks in Australia  5 things all small business owners and start-ups need to know about trademark opposition Did you know that any person, business or company who believes a trademark should not be allowed can oppose its registration? In Australia, trademark opposition may happen if another person feels (amongst other…

3 reasons why registering a trademark in Australia can benefit your business

On May 5, 2016, Posted by , In Trademark Registration,Trademarks, With Comments Off on 3 reasons why registering a trademark in Australia can benefit your business

Should you register a trademark for your business name, company name and logo in Australia?  3 reasons why registering a trademark in Australia can benefit your business. When you start a business, it’s fair to say that registering a trademark may not make it on your ‘must-do’ list. You’ll have…

Getting a logo designed for your business? 6 reasons why you need to register it as a trademark

On April 7, 2016, Posted by , In Trademark Application,Trademark Search,Trademarks, With Comments Off on Getting a logo designed for your business? 6 reasons why you need to register it as a trademark

Getting a logo designed for your business? 6 reasons why you need to register your business logo as a trademark Congratulations, you’ve made the decision to get a logo designed for your business. A logo identifies your business by using an icon, a mark, words, a picture or image. A…

Trademark Registration in Australia – News and Updates

On February 4, 2016, Posted by , In Trademark Registration,Trademarks, With Comments Off on Trademark Registration in Australia – News and Updates

Mindfulness for Stress Reduction

On February 24, 2015, Posted by , In Business,Trademarks, With Comments Off on Mindfulness for Stress Reduction

What is Mindfulness? It has been said that Mindfulness is “the intentional, accepting and non-judgmental focus of one’s attention on the emotions, thoughts and sensations occurring in the present moment“.[1] Mindfulness is the practice of shutting out all of the internal dialogue and focusing on the present moment.  It sounds…

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