Category: Trademarks

29 Jun
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How To Choose a Trademark

Do you need to know how to choose a trademark? It can be hard to design a trademark that is simultaneously distinct and descriptive enough to be eligible for registration. In order to design a truly unique trademark, you might decide to combine a number of elements that, on their own, make weak trademarks, but… Read more »

28 Jun
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How Much Does a Trademark Cost?

It is hard to estimate exactly how much does a trademark cost without first identifying the exact services needed. The following list of costs is based on our own prices as well as the government fees as outlined by IP Australia. We only charge $297 + GST Professional Fees To apply for and register a… Read more »

30 May
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What is a Trademark and How Do You Register One?

What is a Trademark? A trademark is any word, phrase, symbol, or design that ascertains and differentiates the source of goods or services of one trader from those of their competition. Registered trademarks come with the exclusive right to the use of that mark, as well as the right to take legal action against infringing… Read more »

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Why Australian businesses need to protect their trademark in New Zealand

Trademark protection for Australian businesses in New Zealand Australia and New Zealand have had close ties and economic relationships for years. For many Australian companies wanting to expand, the close geographic proximity and similar cultures make New Zealand an attractive proposition. For the most part, trademark registration is specific to each country, so your trademark… Read more »

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Using a Trademark: Use it or Lose it

Using a trademark. If you don’t use it you may lose it Did you know that if you stop using your trademark it could be vulnerable to removal for non-use? Registering your trademark to identify your unique service or product is only the first step. While it is common business practice to register a trademark… Read more »

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How to protect trademark rights in China

As Australia’s largest trading partner and with a population of 1.4 billion people, China offers immense opportunities for Australian businesses. While China offers many benefits for business and manufacturing, there is also the unfortunate reality that infringement of trademark and intellectual property can happen. Before you expand your business into China, it is a good… Read more »

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How to respond to an adverse trademark application

As a business owner you know how important it is to protect your brand. But what happens after you have submitted a trademark registration application to IP Australia and you receive a letter stating there are problems with your application? If your trademark application has been deemed unfit for registration, an IP Australia examiner will… Read more »