Category: Trademarks

Registering a trademark can be crucial to your business success. And while the application process to register a trademark appears straightforward, it’s helpful to keep the following points in mind. 1 Ensure that your trademark is a trademark By definition a trademark is a sign that one trader uses to distinguish their goods and/or services… Read more »

IP Australia announces new fees for trademark registration The Australian Intellectual Property Office has announced a new fee structure for Intellectual Property services in Australia. This change of fee structure will align Australia with other international IP Offices.   The Australian Trademarks Office new fee structure for trademark registration and associated services commences from 12am… Read more »

The use of “Kylie” as a trademark: Kylie Minogue V Kylie Jenner When news broke that Kylie Minogue began opposition proceedings against Kylie Jenner’s application to trademark the name “Kylie”, it highlighted the importance of being vigilant about trademark protection. During April and November 2015 Kylie Jenner through her company Kylie Jenner Inc. filed numerous federal… Read more »

Could your trademark application be vulnerable? How a successful opposition can be made on bad faith grounds Thinking about registering a trademark in Australia? A search of trademark databases will give you an indication of what trademarks are already pending or registered and whether they are similar to your trademark. But it’s also it’s a… Read more »

Colour trademarks in Australia 4 essential things you need to be aware of Wondering if you should trademark a colour in your business? Over the last few years, there have been a few high profile colour trademark cases. From the BP colour trademark and the 7-11 colour trademark to the Cadbury colour trademark case. Australian… Read more »

Thinking about using your own name as a brand or trademark? Here’s what you need to know. Want to use your own name as a brand or trademark? On face value, it can appear to be a good decision to make. From multi-national clothing designers like Chanel and Dior to architectural firms and coffee suppliers… Read more »

The hidden costs of not knowing about trademark, brand and intellectual property registrations What all small business owners and start-ups in Australia must know. When you started your business, you invested time, effort and money on: website design, branding, finance, and marketing. Anything in the ‘legal area’ like trademark, brand and intellectual property protection was… Read more »

Impact of Brexit on your Intellectual Property Rights. Whilst the final details of the impact of the United Kingdom (UK) vote to leave the European Union (EU) on intellectual property holders won’t be known for some time, it won’t be a simple process. There will be a two-year transition period where the UK negotiates the… Read more »

Could you be infringing another business’s trademark? 7 things all start up and small business owners need to know about infringing another business’s trademark There’s a lot to think about when you’re a start up or small business owner. But thinking about infringing another business’s trademark probably won’t be on your ‘to-do’ list. However, perhaps… Read more »

Trademark registration in Australia 7 ways Quick Off The Mark® provides a cost effective and efficient trademark registration for start up and small business owners  You know that trademark registration as a small business owner or startup is important, but let’s face it, the legal side of business can mean lots of paperwork and big… Read more »