Category: Trademarks

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Mindfulness for Stress Reduction

What is Mindfulness? It has been said that Mindfulness is “the intentional, accepting and non-judgmental focus of one’s attention on the emotions, thoughts and sensations occurring in the present moment“.[1] Mindfulness is the practice of shutting out all of the internal dialogue and focusing on the present moment.  It sounds easy, but trying to shut-out… Read more »

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Hard Metal Protest Taylor Swift Trademark

Did you hear the news about the Taylor Swift trademark?  Country music and pop music artist Taylor Swift recently trademarked the lyrics, “This Sick Beat” among many others. However, American metal musicians Dave Tremblaie and Ben Norton demonstrated the most rock ‘n’ roll answers ever to her superior 1989 album. Both men have written, recorded… Read more »

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How to Run a Small Business in Australia

Do you want to know how to run a small business in Australia?  It’s a shared dream by all entrepreneurs – to start a business, and watch it proliferate and grow.  If you have ever asked yourself “how do i start a small business in Australia” then keep reading. There’s little doubt how exciting it… Read more »

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Top Tips to Protect Your Business Branding

The name you’ve given your business branding is your own intellectual property (IP). This business branding name can be a business’ most precious asset. Therefore it is vital that this asset be protected on all fronts, especially when the business may be up for sale. Intellectual property comes about as the result of original thinking… Read more »

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21 Attributes for Success in Business

Success in business, and perhaps in life, is a series of the knowable and the unknowable.  The unknowable is that x-factor, the reason something goes viral and something else does not.  However, there are some factors that can certainly help you with success in business. Do what you Love to do This is a no-brainer… Read more »

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Trademark your Social Media Brand

It is vital that you trademark your social media brand.  In this modern world, social media is a fantastic way to get to speak to your customers directly, it forms a huge part of your online brand, online trust, and can not only drive visitors to your website, but can actually drive direct sales. The… Read more »