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Trademark your Social Media Brand

It is vital that you trademark your social media brand.  In this modern world, social media is a fantastic way to get to speak to your customers directly, it forms a huge part of your online brand, online trust, and can not only drive visitors to your website, but can actually drive direct sales. The… Read more »

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10 Tips for Small Business

I have had a number of small business start-up’s over the years.  I have had a lot of years of experience and I have learnt some hard lessons in business. The list below of 10 small business tips and useful advice will hopefully give you some help and some direction when starting your own small… Read more »

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International Trademarks

If you are thinking about international trademarks, your trademark may be vulnerable if it is not registered internationally, regardless of how protected you believe it is. Someone infringing on your trademark in an overseas country can be as devastating to your business as someone opening an identical store to yours in the same street. Filing… Read more »

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Protect Your Blog Trademark

You have set up a blog, you’ve made some posts, you’ve set up your social media profiles, and after a while you have started to get a loyal following of friends and bloggers.  That’s awesome! Then, once your hits and clicks start climbing, you realise that this could be more than just a hobby, but… Read more »

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Do I Need A Trademark Expert?

If you are looking for trademark registration for your company’s intellectual property, you might be asking yourself: do I need a trademark expert? In most cases, the answer is yes. Your trademark professional can also advise you on taking legal action against infringers. Even after you have achieved registration, you expert will continue to assist you:… Read more »

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Trademarking a Name

Are you looking for the best information on trademarking a name? Australian Trademark law grants registered trademark holders the exclusive rights to use and protect their intellectual property. Trademarking your business name is an important step in securing your business name and associated equity: your business is built upon your reputation and the more successful… Read more »

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How to Trademark a Company Name

Are you wondering How to Trademark a Company Name in Australia? There is a common misconception that having a company’s name registered with ASIC provides that company with proprietary rights to its name. In a strict legal sense, this is untrue. In fact, a registered company name, on its own, may not even be enough to… Read more »

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Trademark Registration Process in Australia

Australian Trademark Registration – The first action to protecting the company’s trademark is always to apply for Australian trademark registration with the Australian trademark office, IP Australia. Most companies have their very own distinct trade mark, like a name or a logo, or collection of words trademark services by which consumers recognise their services. The best strategy to protect… Read more »

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Trademarks and Domain Names

One of the most common issues with trademarks and domain names on the internet is their use on websites and in domain names. For instance, an activity known as ‘cybersquatting’ involves somebody registering a domain name which is a registered trademark of somebody else, with the intention of profiting from that trademark’s goodwill. Cybersquatters will often… Read more »

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Trademark Registration Services

  Are you looking for the best Trademark Registration Services in Australia? A trademark can be defined as a mark or sign used to identify goods or services handled or provided during the course of trade by an individual or organisation. Essentially, trademarks are used to distinguish particular goods amongst the surrounding marketplace: trademarks are… Read more »