30 May
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What is a Trademark and How Do You Register One?

What is a Trademark? A trademark is any word, phrase, symbol, or design that ascertains and differentiates the source of goods or services of one trader from those of their competition. Registered trademarks come with the exclusive right to the use of that mark, as well as the right to take legal action against infringing… Read more »

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Why Australian businesses need to protect their trademark in New Zealand

Trademark protection for Australian businesses in New Zealand Australia and New Zealand have had close ties and economic relationships for years. For many Australian companies wanting to expand, the close geographic proximity and similar cultures make New Zealand an attractive proposition. For the most part, trademark registration is specific to each country, so your trademark… Read more »

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Using a Trademark: Use it or Lose it

Using a trademark. If you don’t use it you may lose it Did you know that if you stop using your trademark it could be vulnerable to removal for non-use? Registering your trademark to identify your unique service or product is only the first step. While it is common business practice to register a trademark… Read more »

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How to protect trademark rights in China

As Australia’s largest trading partner and with a population of 1.4 billion people, China offers immense opportunities for Australian businesses. While China offers many benefits for business and manufacturing, there is also the unfortunate reality that infringement of trademark and intellectual property can happen. Before you expand your business into China, it is a good… Read more »

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How to respond to an adverse trademark application

As a business owner you know how important it is to protect your brand. But what happens after you have submitted a trademark registration application to IP Australia and you receive a letter stating there are problems with your application? If your trademark application has been deemed unfit for registration, an IP Australia examiner will… Read more »

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Can you register a trademark for a #hashtag?

Hashtags are used on social media platforms including Instagram, Facebook and Twitter as a method to categorise messages. They include brands, taglines, slogans, television shows and social cause movements. A hashtag search gives users the ability to search and view content in real time. The increased use of hashtags in social media marketing to attract… Read more »